This was a project for a good friend of mine who owns a local Roadside Rescue company based in Cottonwood California. His client base consists of all types of trucking and freight companies that travel great distances from Mexico to Alaska and every where in between. The idea behind this was to give the truck drivers a catchy reminder that they can stick somewhere on the inside of the cab of their trucks. Over the years he has noticed that the drivers liked stickers and usually had them plastered all over the place. So we thought what better way to stay in their minds than to become part of the scenery. Incidentally the final file that went to print also included his phone number. After all what good is being in their face without a way to get a hold of you?

The entire project was done in Illustrator and Photoshop. A decent example of how you can achieve a three dimensional look and feel without 3D software.

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This is a logo Illustration I did along time ago that never got used and as you can tell the client was very eccentric to say the least. Although he was completely happy with it I think his eccentricity may have had a hand in why we never got paid and it never got used. I post this because it supports a philosophy that I’ve followed for years “there are no rules and you can get away with anything if you approach it right”. Click on the image to see it larger.

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Warm Penguin was an internet venture for my friends at Semi Logic Entertainments. This design was done in Adobe Illustrator. I use illustrator as much as possible, especially for logo work. This is because Illustrator is a vector based program which means Read the rest of this entry »

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